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The show follows the incredible true-life story of Rick Smiciklas, aka "THE WINGMAN," a successful purveyor of chicken wings, who turned $100 into a 100 store chicken wing chain, only to lose it all to his staff of misfits. In the first episode, he announces a significant milestone, the opening of his 100th chicken wing restaurant. With the same breath and consistent with his nature, he then decides to tell his franchisees that he will be shifting gears and playing himself in a fictitious mockumentary for a change of pace. The show was influenced by the incredible events surrounding his personal life.