Chris Swanson is a founding partner of Secretly Group, a media company which includes record labels Dead Oceans, Jagjaguwar, and Secretly Canadian; and publishing company Secretly Publishing. The record labels are home to such diverse acts as two-time Grammy Award-winner Bon Iver, Mercury Award-winner Antony & the Johnsons, Mitski, Phoebe Bridgers, Moses Sumney, Whitney, Angel Olsen, Phosphorescent, and Sharon Van Etten, to name a few. Swanson is also a partner in global music distributor Secretly Distribution, archival record label The Numero Group, as well as the New Jersey-based vinyl manufacturing plant Independent Record Pressing.
Swanson first got involved in cinema through the works of Rick Alverson, whose first three feature films he co-executive produced. He then received the opportunity to music supervise a film from independent director Joe Swanberg (Drinking Buddies). He continued music supervising projects from directors Chapman & Maclain Way (the Emmy-winning docuseries, Wild Wild Country), Hannah Fidell (The Long Dumb Road, A Teacher), Brett Haley (Hearts Beat Loud, All The Bright Places), Rick Alverson (The Comedy, The Mountain), Jeff Tremaine (The Dirt), and additional projects from Joe Swanberg, including three seasons of Netflix's Easy series. In 2019, Swanson received a Guild of Music Supervisors Awards nomination for his work with Joe Rudge on the film Hearts Beat Loud. He and Joe won the award for Best Music Supervision - Television Movie for the Motley Crue biopic, The Dirt, at the 2020 Guild of Music Supervisors Awards.